Would you go on a blind date with a book?

'Don't judge a book by it's cover' - it seems book shops all around the world have started taking this famous idiom quite literally with the recent 'Blind date with a book' promotional trend. 

Book shops and libraries have attempted to challenge customers' preconceptions about books by wrapping titles in plain brown paper and only revealing the genre and key plot points.

This charming marketing idea even conceals the author's name and title - tempting the reader with only a few words that describe the book (e.g. 'empire', 'aliens', 'Victorian England' - a pretty random and vague collection of terms that could equal H.G. Wells's The War of the Worlds?)

These cute promotions could definitely have their bonuses. First, could this imaginative idea maybe bring in some extra cash for bookshops during the Amazon Kindle generation? Not to mention, this 'blind date' could introduce a customer to an under-rated author they would never have picked off a shelf before. So, it's a win-win situation for author, book shop and reader!

So what do you think? Would you pick your next read blind?