In an attempt to sell his latest novel, Meatspace, Nikesh Shukla decided to take things literally and send a lamb chop into space with a weather balloon, lots of helium and a Go-Pro camera. The stunt has caught the attention of many and was even featured as a question on Have I Got News For You. Time will tell if Shukla's sales will increase, though it seems the message to take from this random space mission is that authors have got to take it upon themselves to come up with creative marketing solutions for their books.
Shukla, an 'ex-rapper' according to his website, also filmed a music video for Meatspace:
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